In Nigeria and West Africa’s increasingly competitive media landscape, public relations (PR) has emerged as a vital tool for visibility, credibility, and sustainable growth. Whether you’re a startup founder, a PR agency, a government communications officer, or a creative publicist, having a strategic PR plan can determine whether your story gets told or gets lost […]
Pressdia offers expert press release writing, distribution, and digital PR services, connecting businesses with top media platforms, including Women’s Insider, Entrepreneur Africa, Business Insider Africa, Techpreneur Nigeria, and Startups NG. With deep journalist networks and proven media outreach strategies, Pressdia helps companies boost online visibility, improve SEO rankings, and secure meaningful brand exposure. Whether you’re […]
In Nigeria and West Africa’s dynamic digital economy, influencer marketing has become one of the most effective ways for brands, agencies, NGOs, and creative publicists to reach and engage target audiences. Whether you’re an SME founder, a PR or marketing agency, a government communications team, or part of the entertainment industry, understanding influencer marketing can […]
In Nigeria and West Africa’s highly competitive media environment, PR marketing is one of the most powerful tools for amplifying brand awareness, building trust, and driving long-term success. Whether you’re an SME founder, a PR or marketing agency, a government or NGO communicator, or an entertainment publicist, understanding how to integrate strong PR strategies into […]
In Nigeria and West Africa’s fast-evolving business landscape, 360 marketing is no longer optional — it’s essential. Whether you are an SME founder, a PR/marketing agency, a government or NGO communications lead, or a creative industry publicist, understanding and applying a 360 marketing strategy can dramatically amplify your reach, engagement, and results. What Is 360 […]
In Nigeria’s busy media landscape, journalists receive hundreds of press releases every week. Yet, most of them get deleted without even being opened. Why? Because they fail the basic formatting test. If you want your story to be taken seriously by Nigerian journalists, NGOs, PR agencies, and media houses, you need to master how to […]
In today’s fast-evolving Nigerian media landscape, businesses, NGOs, and creative professionals are constantly looking for ways to gain visibility and credibility. Two of the most commonly used tools are press releases and sponsored posts. But many Nigerian SME founders, PR agencies, and marketers often ask: “Which one works best for my brand—press release or sponsored […]
In Nigeria and across West Africa, non-governmental organizations (NGOs) are driving change in underserved communities. From food distribution to health education and economic empowerment, their work is often life-changing. Yet, despite these efforts, many NGOs struggle with visibility. Their stories go untold. One of the most effective ways for NGOs in Nigeria to move from […]
Sending out a press release is one thing. Getting it to the right media outlets—the ones that will actually care about your story—is another challenge entirely. In Nigeria’s crowded media landscape, there are hundreds of newspapers, online platforms, radio stations, TV channels, and blogs, each with different audiences and interests. For SME founders, PR agencies, […]
In Nigeria’s dynamic media landscape, timing is everything. It’s not enough to write a compelling press release—you need to know when to send it to maximize your chances of getting noticed. If your press release lands in a journalist’s inbox at the wrong time, it could get buried under hundreds of other emails. For SME […]
