Many Nigerian brands invest heavily in PR campaigns yet struggle to gain meaningful media coverage. Journalists and editors receive countless press releases daily, making it challenging for any announcement to stand out. This guide addresses that problem by showing Nigerian brands how to craft press releases that capture attention and secure coverage, while highlighting distribution […]
Credit: Freepik
Credit: Freepik
Credit: Freepik
Launch day is where attention meets action. It is the moment when a promise in your headline becomes a real decision on your page. In Nigeria that decision is made by busy readers who expect clarity, proof, and a simple next step. A press release remains one of the fastest ways to move readers from […]
A single announcement can travel widely across West Africa when you respect local context and route distribution through the right media paths. Teams often try to write five different releases for five countries and still miss the mark. The better approach is to craft one strong core story, then shape a few precise elements for […]
Credit: Professions.ng
Credit: disciplines.ng
Image by Freepik
Credit: Freepik
